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Post Info TOPIC: Vision Statement VS Mission Statement – The Difference


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Vision Statement VS Mission Statement – The Difference

Vision Statement VS Mission Statement – The Difference



Have you ever heard anything about a vision statement? It’s nothing out of the ordinary. A vision statement defines what a business organization wants to achieve by offering its products or services. For every company, there needs to be a vision. Organizations that do not have a vision can’t make progress in the long run. That’s the reason every entrepreneur tries to come up with a unique yet exciting vision statement.

If you take a look at the Estee lauder mission statement, you would come to know about how the company sets and achieve its objectives. The vision statement is a bit different from the mission statement. In this write-up, we are discussing the vision statement. Don’t let these mix or else they can confuse.

To make things clear, let’s important to know a few critical differences. A vision statement is meant for employees of an organization while a mission statement is meant for both PR campaigns and employees. A mission statement is always public while a vision statement doesn’t necessarily have to be public. It can be private as well.

A mission statement tells the current condition of a company. It can state different things that the company might be going through at the moment. On the contrary, the vision statement tells about the track where the company is heading. That’s the reason it’s important to know about both sides. 


If you are about to set up a company or a small business, make sure to identify the vision and mission statements. They play a pivotal role in setting the success level. Make sure the vision statement tells about the long-term objectives of your company. You can tell if the organization will work for a nonprofit cause. A vision statement has to be based on a good ambition.

-- Edited by refon730 on Friday 3rd of September 2021 07:30:56 AM

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